IDEA The Flagship event of Design Business Ireland
The Irish Design Effectiveness Awards (IDEA) was established in 1994 to reward the client community for their commitment to design. Design Business Ireland continues to champion the values of IDEA and regards it as the flagship event of our calendar. IDEA provides a platform from which design solutions are measured for their economic effectiveness and perceptible influence. Design programmes are too often judged solely on their visual content rather than how they met the objectives of the client brief. The IDEA Awards, and its central philosophy of rewarding design projects of proven effectiveness, continues to raise an understanding of design as a key communications expression and encourages the client community to exploit the power of strategically led design.
This year more than most, a celebration of effective design is important. The Awards are, as ever, an all-island competition, open to any professional design business that operates in the sectors defined by the categories of the Awards - Branding and identity; Packaging; Product Design; Literature; Exhibition Design; Sales Promotion (Point of Sale); Web Design; Not for Profit; New Media / Multimedia and Commercial Interiors. Design Business Ireland is focused on rewarding those assignments that reflect measured commercial and communications benefits delivered by the design process alone.
IDEA Awards 2011 - see the Call for Entries for full details.
Enquiries should be sent to: info@designbusinessireland.org